Since Rocko’s single U.N.E.N.O. hit the airwaves, Rick Ross’ line “I put molly ( a potentially dangerous controlled substance) all in her champagne, and she ain’t even know it. I took her home and enjoyed that, she ain’t even know it.” has received lots of flack from the media. Many think that Ross is suggesting that he date raped a female and she didn’t know, and now he’s suffering the concenquences. The comment was so offensive that womens rights groups protested his verse causing it to be removed from the song and causing him to loose his endorsement deal with Reebok.
The CEO of Reebok, Uli Becker finally makes his statement regarding the uproar. Becker reportedly states that he thinks highly of Ross, just not the company Ross keeps. ‘It’s unfortunate because he’s a great guy, he just has stupid advisors around him’ a popular hashtag on twitter #FNCEOSummit which stands for Footwear News CEO Summit, revealed as a statement by Becker.
Ross feels like Reebok owes him a second chance, he will loose between 2.5 and 5 million dollars because of his separation with Reebok. The Rapper sincerely apologizes about the verse and stating that it doesn’t reflect his true heart. This should be an eye opener and lesson to all entertainers, now Ross may be looked at as a high risk for future brand endorsements.